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Cashback Meals

Delivery order with real money back!

A Cashback Meals is a Wechat mini app platform that allowing eater to get 50% cashback for every order they placed with Meituan or Ele (Domain delivery services in China) that re-directed from Cashback Meals links. Once order finished, eater can gain points in their wallet right away, and they can withdraw the points to real money afterwards.

Role
Lead product designer
Platform
Wechat mini app
Date
Q4, 2021 - Q3 2022
Launch status
It' dead but still in loved 😢

Why this matters to merchant?

Why this matters to merchant?

Context

Context

Context

Context

  • Restaurants are classified into different Tiers in Meituan or Ele

  • New restaurant needs a lot effort to get exposure to survive from Tier, #order is top 1 priority

  • It’s difficult to source eaters for a New Restaurant in China

  • Restaurants are willing to pay for anything that can improve the Tier ranking

  • Restaurants are classified into different Tiers in Meituan or Ele

  • New restaurant needs a lot effort to get exposure to survive from Tier, #order is top 1 priority

  • It’s difficult to source eaters for a New Restaurant in China

  • Restaurants are willing to pay for anything that can improve the Tier ranking

  • Restaurants are classified into different Tiers in Meituan or Ele

  • New restaurant needs a lot effort to get exposure to survive from Tier, #order is top 1 priority

  • It’s difficult to source eaters for a New Restaurant in China

  • Restaurants are willing to pay for anything that can improve the Tier ranking

  • Restaurants are classified into different Tiers in Meituan or Ele

  • New restaurant needs a lot effort to get exposure to survive from Tier, #order is top 1 priority

  • It’s difficult to source eaters for a New Restaurant in China

  • Restaurants are willing to pay for anything that can improve the Tier ranking

Cash back should be built-in, not opt-in.

Cash back should be built-in, not opt-in.

Once customers experience the ease and delight of automatic cash back flow, ours will be their payment method of choice.

Once customers experience the ease and delight of automatic cash back flow, ours will be their payment method of choice.

Once customers experience the ease and delight of automatic cash back flow, ours will be their payment method of choice.

Once customers experience the ease and delight of automatic cash back flow, ours will be their payment method of choice.

"Why people get addicted to use Cashback Meals?"
"Why people get addicted to use Cashback Meals?"
"Why people get addicted to use Cashback Meals?"
"Why people get addicted to use Cashback Meals?"
"It saves money! and absolutely easy to use!"
"It saves money! and absolutely easy to use!"
"It saves money! and absolutely easy to use!"
"It saves money! and absolutely easy to use!"

Discover & Order

Discover & Order

Browse tons of restaurants, place order when you're ready. Just like doing delivery orders.

Cashback to your wallet!

Cashback to your wallet!

Every single point adds up to your account, withdraw at anytime.

Cant find anything to eat? Search!

Cant find anything to eat? Search!

Or re-order from your past order history

User education

User education

Campaign rewards

Campaign rewards

We initiated a few sharing campaigns in order to acquire more new users that helped app growth

Merchant-End service

Merchant-End service

Merchant version of mini app to help self-serve, top-up and configure cash amount.

Available for work, Let’s connect.

xinxuanzhu1994@gmail.com

Available for work, Let’s connect.

xinxuanzhu1994@gmail.com

Available for work, Let’s connect.

xinxuanzhu1994@gmail.com

Available for work, Let’s connect.

xinxuanzhu1994@gmail.com

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